U.S. President Barack Obama’s campaign team launch campaign website, officially announced the 2012 presidential election. This time they will continue to campaign headquarters in Chicago, this is the first time in American history, presidential re-election campaign headquarters outside Washington. In response, Obama said he does not want to hear from the campaign is only just the voices of scholars and spokesmen of power, standing supporters here is to let him open the road to the White House people. Interaction with the voters through the network is Obama a major feature of the 2008 election, Obama also created in this way a miracle. Messina’s campaign team director, said the future of the team will make more efforts on the Internet, these efforts will HP PAVILION DV4 battery make 2008 seem propaganda network "outdated." Now they can continue to pave the way for his re-election world?
Headquarters as trendy Networks
Into the campaign headquarters, where an area of ??50,000 square feet is almost twice the 2008, which has seen four years ago, "hope" or "change" and campaign slogans, replaced some of the printed 2012 and the campaign website address poster.
At first sight, the network’s headquarters as the office placed the middle of a table tennis tables, table printed with Obama’s campaign logo in 2012. Hanging around the office are very individual characteristics of the decorations, such as furry dolls and narwhal murals. Staff to use nicknames instead of names on the card name, such as "slippers", "time travelers" and so on. These young twenties and thirties in the office wearing jeans and sneakers, and even move around in the office exposing tattoos.
But the staff here is extremely focused on work, when a SONY VGP-BPS8 battery reporter visited the studio, there is always a staff member "personal following" and use the media recorder to record every conversation with the staff. Correspondent Office of the Secretary through public relations, they will be alert to close the doors. In the office, the media, the most heard saying: "Sorry, you can not see those materials."
Faced with the imminent election, the campaign team leader, said Jim Messina, Obama’s team will make more efforts on the Internet, these efforts will make 2008 seem propaganda network "outdated." At the headquarters office, a dozen engineers are sitting together, struggling to hit the keyboard. Months, they have been conducting a new study, the main focus on how the iPhone, social networking sites and microblogging to create a new mode of transmission in order to more effectively convey information.
It is said that the team has "spoils" innovation officer than Michael Slavin said, in order to study the status and needs of each voter, the team has developed a computer program to sort the information behavior of voters.
With this information, the team can be targeted to interact SONY VGP-BPS9 battery with voters, improve financing and so on. He said, "Our target voters have in common the way through the integration of information to communicate with them, listening to the voters demand more effectively." Voters such as their demands according to its slogan to send a different video to show Obama horse attentive to voters.
In 2008, the Obama campaign has encouraged supporters to create a file on the social networking site MyBarackObama.com. Today, the Obama team will replace it with a brand new website, an internal staff member said: "Our plan is to improve the last effective way to remove the invalid content, a voter can better reflect the ideas and experience campaign website. "on the new website, campaign volunteers do not need to create a user name, upload photos, just use Facebook account you can immediately log in to any website running the office. Campaign team will be able to mask the Internet by virtue of immediate concern in the electorate, to understand its own characteristics.
In addition, Obama will be smart phones, another important goal of the technical team. Today, almost all mobile phones can watch and share video online and log on social networking sites. Last November, the Obama team to redesign its website that promotes, not only makes all the mobile terminals can browse the site, also make it easier for people to register as through mobile campaign site volunteers and supporters
Team of professionals covering a variety of
In addition to the network edge, the Messina told the media that the Obama team is another advantage of the abundant human resources. Currently, the Obama team has been in Chicago only employ more than 200 employees, Biluomuni number of national campaign team combined. The team in the past 10 months has been threw himself into work, and the Republicans to shift energy consumption in 13 games televised debate, "We have a number of staff in the country, they are four or five years has been preparation for this campaign to work the system and experience. These are Romney and other Republican candidates lack. "
Messina also said that Camp Obama has hired a team of SONY VGP-BPS13 Battery professionals, including staff, networking, advocacy, clothing stylists, teachers and other high-tech research and development. These people are developing a top-secret high-tech applications, team members used to keep track of all of Obama’s demeanor, prevent information leakage and improve their performance.
In addition, the Obama team has been attached great importance to mobilize volunteers to enter the race team. The last election, the Obama team to get through the establishment of a large number of volunteer support Web site. December 2011, the Obama team launched its first advertising campaign to mobilize volunteers to join the community campaign team.
Team is expected to raise $ 1 billion
U.S. presidential election, paving the way has always been the U.S. dollar, April 14, 2011 night, Obama held the first fund-raising speech in Chicago. It is reported that tickets for cheap, from $ 100 to $ 35,800 range. The main fare of $ 100 for the U.S. middle-aged voters, and $ 35,800 tickets are covered by the opportunity to have dinner with Obama. Despite the high fares, lectures or to attract more than 2,300 showed up to support. According to statistics, the night Barack Obama raised a total of about $ 2 million in campaign funds.
Chicago is just the first leg of campaign fundraising in the next three months, Obama introduced in San Francisco, Los Angeles and New York and held a total of 24 games similar speech fund-raising activities, raised a total of nearly $ 60 million. In addition to on-site fund-raising speech, the Messina said the Obama team had also planned campaign contributions sweepstakes. Supporters as long as the donations 5-700 U.S. dollars, you can participate in lucky draw, lucky to get tickets and dinner with Obama. According to reports, in order to facilitate public donations, the Obama campaign donations throughout the United States have established points. In addition, the public also through telephone hotlines and Obama’s campaign website for donations.
In this operation, the financing of the Obama campaign is paying off. Only last September, Obama has raised from $ 156,000 financial industry, more than the sum of contributions to Republican candidates received even higher. New York University School of Law scholar Susan Knox said: "Generally speaking, if a candidate during the campaign money is spent more than five times the opponent will definitely win."
Obama’s team also revealed that, until now, the number of donor funds has more than one million, the growth rate is twice the last election, they have received about $ 190 million contribution. Analysts believe that, before the general election in November of this year, the Obama team is expected to raise 10 billion dollars. This will not only refresh the 2008 Obama raised a record $ 750 million, will allow him to become the first in history to $ 1 billion campaign to raise funds for candidates.
Strong campaign finance, professional team can re-election for Obama laying a road, now it seems an open question. Obama Since taking office, Medicare bill did not pass, the unemployment rate to rise, the economic downturn, resulting support rate fell 10 percentage points. When the media asked the Obama team how to deal with, the chief political strategist David Axelrod, said voters look to the future leaders of the performance even more, rather than "painful" past, "we will face the future more challenging environment, this is what we need and are prepared. "